2012 4TH ANNUAL TRAVERSE CITY SUMMER MICROBREW & MUSIC FESTIVAL

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2012 4th Annual Traverse City Summer Microbrew & Music Festival
Friday & Saturday, August 24 & 25, 2012
at The Village at Grand Traverse Commons
Traverse City, Michigan
RAIN OR SHINE!
This is a strictly 21+ event.

A note regarding drink tokens:
FRIDAY: $5 per token or $20 for 5 tokens. One token per pint. You may reuse Friday night’s tokens on Saturday, but please know that your token will be worth $1 on Saturday. Please don’t buy more drink tickets than you can use! Porterhouse Productions is not responsible for drink ticket refunds. Last call is at 9:30 p.m., taps shut off at 9:45 p.m., and curfew is at 10:00 p.m.

SATURDAY: Five pour tokens with entrance. Additional pour tokens will be available for $1 each at the event. Some flavors may require more than one pour token. All drinks are subject to change and some brands and styles may run out before others (your ticket does not guarantee that you will taste any certain product on the list). Please don’t buy more drink tickets than you can use! Porterhouse Productions is not responsible for drink ticket refunds. Last call is at 9:30 p.m., taps shut off at 9:45 p.m., and curfew is at 10:00 p.m.

Saturday’s online ticket sales have ended. TICKETS ARE NOT SOLD OUT & A LIMITED # WILL BE AVAILABLE AT THE GATE ($40 GA, $55 VIP, $15 for an upgrade from GA to VIP)

TICKET LEVELS
Friday, August 24, 5-10 p.m. – Ages 21+ | $45.00 ADV / $50.00 DOOR (if any remain)
Featuring Dierks Bentley & Pint Night – A wide array of microbrews, wine, cider and mead will be available for $4.00 – $8.00. Drink tokens can be purchased at the event and tokens then must be presented to drink pourers.

Saturday, August 25, 4-10 p.m. – Ages 21+ | $35.00 ADV / $40.00 DOOR (if any remain)
Featuring 200+ flavors of beer, cider, mead and wine, live local and national music acts, $1 tasting tokens (5 tokens are included with admission), a variety of local food vendors and brew-friendly pub grub, the festival’s popular Hop ‘N Brew tasting shack, a silent disco tent, and more.

Saturday VIP Ticket | Saturday, August 25, 3-10 p.m. – Ages 21+ | $50.00 ADV / $55.00 DOOR (if any remain)
Limited tickets, advance purchase ONLINE only, not available in local outlets – If you decide that you’d like to purchase this ticket and would like to also attend on Friday evening, you will need to purchase 1 Friday ticket and 1 Saturday VIP ticket separately as no discount is given for a Friday/Saturday VIP Combo Ticket.
Early admission, one-on-one time with brewers, 10 tokens included with admission, free commemorative pint glass, featuring 200+ flavors of beer, cider, mead and wine, live local and national music acts, $1 tasting tokens, a variety of local food vendors and brew-friendly pub grub, the festival’s popular Hop ‘N Brew tasting shack, a silent disco tent, and more.

Friday/Saturday Combo Ticket – Ages 21+ | $75.00 ADV (if any remain)
This option is available only in advance, not available day of, non-transferable


FREQUENTLY ASKED QUESTIONS & PERTINENT INFORMATION

What?
The 2012 4th Annual Traverse City Summer Microbrew & Music Festival. A celebration of some of the world’s finest microbrews (including beer, wine, cider, mead and non-alcoholic), incredible live music, yummy grub from local restaurants, and one of the greatest communities on this planet.

Tuning in to music you appreciate diminishes dimensions of the pressure hormones named cortisol in the body, that balances the impacts of unending pressure. This is a critical discovery as pressure causes most of the ailment and sicknesses. An investigation demonstrated that if individuals effectively took part in creating melodies by singing and playing different instruments, the immunity framework was helped much more than tuning in here.

When?

Friday, August 24th, 5-10 p.m.: Concert and pint night (see details below)
Saturday, August 25th, VIP: 3-10 p.m., GA: 4-10 p.m.: 200+ microbrews and incredible live music

What’s the difference between Friday and Saturday?
FRIDAY
 is set up as a concert with Dierks Bentley, Rachel Holder, and The Reverend Peyton’s Big Damn Band along with many great microbrews on tap (also available will be cider, mead, and wine) that will cost between $4 and $8.SATURDAY is set up as a beer festival – 5 drink tokens are included with entrance and over 200 flavors of beer, wine, mead, and cider, will be available. As well, the delightful music of The Dirty Guv’nahs, The Holmes Brothers, The Reverend Peyton’s Big Damn Band, The Duhks, The Ragbirds, Delilah DeWylde and the Lost Boys, Grand Traverse Pipes & Drums, Deep Blue Water Samba, and lots more entertainment will be on hand to make you laugh, groove, and be merry!

Where?
At the Village at Grand Traverse Commons in Traverse City, Michigan, where one of the largest, historic preservation and adaptive reuse redevelopments in the country is underway. A beautiful solution to urban sprawl, The Village is the unique renovation of dozens of historic buildings formerly known as the Traverse City State Hospital, and previously, the Northern Michigan Asylum. The auspicious location of this 63-acre site, centered in one of the Midwest’s most desirable locations, underscores the unparalleled beauty of magnificent, century-old Victorian-Italianate architecture.

Is there any public transportation between downtown Traverse City and the Village at Grand Traverse Commons?
Thanks to Celtic Shuttles, there is! Here’s the (detailed) scoop:
Friday
 (Departing Old Town Parking Deck, Arriving at Festival Grounds): Celtic Shuttles will be making 25 minute loops between the Old Town Parking Deck and the Festival Grounds from 4:00 p.m. until 8:00 p.m.
Friday
 (Departing Festival Grounds, Arriving at North Peak and Old Town Parking Deck): Celtic Shuttles will be making 25 minute loops between the Festival Grounds and North Peak and Old Town Parking Deck from 8:00 p.m. until 11:30 p.m.
Saturday 
(Departing North Peak and Old Town Parking Deck, Arriving at Festival Grounds): Celtic Shuttles will be making 25 minute loops between the North Peak and Old Town Parking Deck and the Festival Grounds from 4:00 p.m. until 8:00 p.m.
Saturday
 (Departing Festival Grounds, Arriving at North Peak and Old Town Parking Deck): Celtic Shuttles will be making 25 minute loops between the Festival Grounds and North Peak and Old Town Parking Deck from 8:00 p.m. until 11:30 p.m.

What’s happening on Friday?
Public Doors: 5:00 p.m.
Curfew: 
10:00 p.m.
Music:

5:30 p.m.: The Reverend Peyton’s Big Damn Band
6:30 p.m.: Rachel Holder
8:00 p.m.: Dierks Bentley
Pint Night:
> A wide array of microbrews, wine, cider and mead will be available for $4.00 – $8.00.
> Drink tokens can be purchased at the event and tokens then must be presented to drink pourers.
> Local food vendors (see list below)
> Silent Disco DJ Dance Tent – Silent Events
> This is our main fundraising night! 100% of all alcohol sales support Cherry T Ball (Goodwill Inn receives the majority of the non-perishable food items and monetary donations that Cherry T Ball receives. Cherry T Ball is looking to grow the event to allow partnership with other local food pantries and help as many as possible with this event). With your support, the Traverse City Microbrew & Music Festival has raised over $30,000 for local non-profits!

What’s the seating situation for the Dierks Bentley concert?
This concert is general admission. No seats are provided. There will be a dancing/standing area in front of the stage where no blankets or chairs will be allowed. Blankets and folding chairs may be set up in the designated area surrounding the dancing/standing area.

A sneak peek of Dierks’ new EP, Country & Cold Cans, from behind the scenes in the studio. The EP is now available on iTunes!
YouTube Preview Image

What’s happening on Saturday?
VIP Doors: 
3:00 p.m.
Public Doors: 
4:00 p.m.
Curfew: 
10:00 p.m.
Music:
3:00 p.m.: Delilah DeWylde and the Lost Boys
4:00 p.m.: Grand Traverse Pipes & Drums
4:20 p.m.: The Ragbirds
5:15 p.m.: Deep Blue Water Samba School
5:30 p.m.: The Holmes Brothers
6:30 p.m.: Grand Traverse Pipes & Drums
7:00 p.m.: The Duhks
7:50 p.m.: Deep Blue Water Samba with Pipes & Drums
8:00 p.m.: The Reverend Peyton’s Big Damn Band
9:00 p.m.: The Dirty Guv’nahs
Beer Festival:
> Beer festival layout with 50+ breweries and 200+ flavors of beer, wine, cider, mead and non-alcoholic beverages.
> Five 7-oz. pour tokens with entrance (additional pour tokens will be available for $1/ea at the event; please note: some flavors may require more than one pour token)
> Tasters’ Choice Homebrew Competition (see info below)
> Local food vendors (see list below)
> Hop n’ Brew Shack (free samples of unique and award-winning craft beer)
> Silent Disco DJ Dance Tent – Silent Events
> TCMMF merchandise
> and more!

Beer? Wine? Cider? Mead? Oh, boy, I’m getting thirsty.
BEER: Abita Brewing Company • Arbor Brewing Company • Arcadia Brewing Company • Atwater Block Brewery • Avery Brewing Company • B. United International • Bell’s Brewery • Bear Republic Brewing Company • Big Sky Brewing Company • Blue Point Brewing Company • Boston Beer Company • Breckenridge Brewery • Brewery Vivant • Cheboygan Brewing Company
CIDER: Crispin Hard Cider • Crows Hard Cider • Left Foot Charley • Tandem Ciders • Uncle John’s Cider Mill • Vander Mill Cider Mill & Winery
MEAD: Acoustic Draft Mead • B. Nektar Meadery • St. Ambrose Cellars
WINE: Black Star Farms • Toasted Head • And More
** Microbrews of many kinds will be available under the canopy of trees on the historic front lawn of the Village. Here’s the list – it will grow bigger as we get closer to the date of the festival. The popular Hop n’ Brew Shack will feature brewers and their specialty brews and first releases. Tickets are required for all beverage purchases, and can be purchased at various locations around the festival grounds.

Did you say yummy pub grub?
Mana (will be serving out of Curbie): Paella, Fish Tacos, Pork Tacos
House of Doggs: 18 varieties of Hot Dogs, Beer Brats, Polish Sausage, Kettle Chips, Walking Tacos (Fritos covered in Chili, Cheese, Onion & Sour Cream), Nachos, Cookies, Soda
Little Bohemia: Vegetable Lasagna, Red Pepper Bleu Mac & Cheese, Fresh Made Caesar Salad, Famous Cherry Bread Pudding, Beer Cheese & Tortilla Chips
Pleasanton Bakery & SEEDS: Hand tossed and thin crust pizzas with locally sourced vegetable toppings and pepperoni, porchetta and Italian beef sandwiches, ravioli and breadsticks
Siren Hall: Falafel, Killer Nachos, Braised Beef Tacos, Ginger Lemon Aid
U&I: Gyros
Roaming Harvest: Truck Made Polish Sausage Sliders with Purple Cabbage Kraut and Brownwood Farms Mustard on a Bay Bread Bun, Caribbean Black Bean Tacos with Queso and Aztec Carrots
Spanglish: Traditional Mexican food using Cabbage from Sun Ra Farm, Tomatillos from Care Free Farm, Cilantro from Spring Hollow Farm, Jalapeño from Old Mission Farm, and Tortillas, Masa, Hojas from TC Latino

Is there anything new happening this year?
Why, yes, there is! We will be introducing a new Homebrew Court at this summer’s Microbrew & Music Festival. We invite homebrewers to serve the masses and vie for the Tasters’ Choice Award. Here’s the info:
Tasters’ Choice Homebrew Competition
Where: Traverse City Summer Microbrew & Music Festival at the Village at Grand Traverse Commons
When: Saturday, August 25, 2012
What: Festival attendees will be able to try a small sample of each homebrew. At the end of their tasting they will choose their favorite among all the homebrews. The top five homebrews will then be tasted and judged by 4 attending festival brewers. The homebrews will also be tasted by 2 Michigan Hop Alliance officials. The 6 judges will choose their favorite beer and will award the winner as the Tasters’ Choice Homebrew Champion as well as a prize (to be announced).
Space is limited! Only 20 homebrewers will be accepted on a first-come first-serve basis. You are asked to bring at least 5 gallons of your best homebrew flavor as well as a growler for the final judging. Also required is your best and most positive attitude – this is designed to excite and educate folks about homebrewing!
Contact: Deven Larrance: cherrybendhop@gmail.com or 231-883-8786

Cash or Credit?
The Microbrew & Music Festival will accept credit cards at the door for ticket purchases. We will also accept credit cards at the merchandise area. Please be prepared to pay with cash only for drink tokens and food. One ATM is located at the Mercato.

Will smoking be allowed at the Festival?
The festival will be cigarette and smoke-free, but there will be a small designated smoking zone.

Where do I recycle? What can I compost?
The Microbrew & Music Festival is an eco-consious event. Please do your part in helping us reduce our impact! Recycle and reuse all that you can, compost your compostables, and toss what you must. Bay Area Recycling for Charities will be on hand to help and to provide bins and information to make the Microbrew & Music Festival a waste-free event.

What if it rains?
The Microbrew & Music Festival is a RAIN OR SHINEevent! Keep an eye on that weather forecast and please come prepared for whatever weather mother nature brings!

Text “MICROBREW12” to 70000 for a chance to win TWO TICKETS to the 4th Annual Traverse City Winter Microbrew & Music Festival! Mobile Site and Text-To-Win brought to you by Traverse Mobile Marketing.

How do I get there?
The entrance to The Village at Grand Traverse Commons is located at the intersection of South Division and West 11th Street (please use caution when using this busy intersection as it does not have a traffic light). Walking, riding bikes, carpooling and use of shuttles is HIGHLY encouraged. Shuttles will be transporting attendees between the Old Town Parking Deck and The Village during the hours of the festival. Limited parking is available on-site. Coming from out-of-town? Book your hotel room now!

What isn’t allowed?
Please – no infants, no toddlers, no kids, no teens, nor anyone else under the age of 21. No pets, no glass, no growlers, no outside food or beverage (water in a sealed bottle is OK), no weapons, no contraband, no bad attitudes. The Traverse City Microbrew & Music Festival is strictly an “Ages 21+” event. Violators will be asked to leave. Porterhouse Productions reserves the right to refuse entry to or remove anyone from the event, at their discretion.

I won’t be drinking at the event. Why do I have to pay the same price as those who drink?
In addition to microbrew samples, festival attendees will have access to a full lineup of national musical talent, food and beverage vendors, merchandise, festival activities and special events. For this reason, discounted tickets are not available for designated drivers or non-drinkers. Thank you for your understanding.

I’m coming in from out of town. Where should I stay?
Grand Traverse Resort & Spa
Bayshore Resort
Park Place Hotel
Holiday Inn West Bay
Cambria Suites
Lots of camping options here
More options available at Traverse City Convention & Visitors Bureau’s website under “LODGING”

The small print:
* Ages 21+ only for both Friday and Saturday – no exceptions, please (no infants, toddlers, kids, or teens – thanks for your understanding). Please bring your ID with you and be prepared to show it at the door. Thank you!

* Advance ticket price does not reflect outlet or online handling fees. We encourage you to purchase your tickets in advance. Even though we advertise a “Day Of” ticket price, there is always a chance it can sell out before hand.

* Refunds and Exchanges – ALL SALES ARE FINAL. Please review ticket ordering information carefully prior to ticket purchase. Neither Brown Paper Tickets nor Porterhouse Productions will refund or exchange tickets, unless event is canceled or rescheduled.

Country Superstar DIERKS BENTLEY to Headline
2012 Traverse City Summer Microbrew & Music Festival

www.dierks.com

The chart-topping country music star will perform on Friday, August 24.

Chart-topping country superstar Dierks Bentley will headline the 2012 Traverse City Summer Microbrew & Music Festival, scheduled for August 24 & 25 at the Village at Grand Traverse Commons, event organizer Porterhouse Productions announced today.

Bentley has dominated the country charts since taking Nashville by storm in 2003 with the release of his self-titled debut album, which was certified platinum by the RIAA and produced three hit singles, including “What Was I Thinkin,’” which reached number one on the Billboard Hot Country Singles & Tracks charts. Since then, the wildly popular performer has sold over five million albums, earned 10 Grammy nominations and charted nine number one singles.

Bentley’s second album, “Modern Day Drifter,” was released in 2005 and spawned two number one singles, “Settle for a Slowdown” and “Come a Little Closer.” Shortly after its release, Bentley won the CMA Horizon Award (now Best New Artist) and was invited to become a member of the Grand Ole Opry, the youngest performer to do so after Carrie Underwood and Josh Turner. Subsequent albums “Long Trip Alone,” “Greatest Hits/Every Mile a Memory 2003-2008,” “Feel That Fire” and “Up on the Ridge” cemented Bentley’s status as one of the biggest country stars in the country, with millions of fans flocking to his blockbuster tours with artists including Brad Paisley, Miranda Lambert, Darius Rucker and Josh Thompson.

Earlier this year, in February 2012, Bentley once again skyrocketed up the charts with the release of his acclaimed seventh album, “Home.” To date, the album has generated three hit singles in tracks “Am I The Only One,” “Home” and “5-1-5-0.”

Bentley will kick off the 2012 Traverse City Summer Microbrew & Music Festival with a headlining performance on Friday, August 24 on the Historic Front Lawn at the Village at Grand Traverse Commons. Friday will feature a “Pint Night”-themed evening from 5-10 p.m. including pint specials from a variety of renowned Michigan craft breweries, local food and merchandise vendors, a silent disco tent and live opening musical acts, including The Reverend Peyton’s Big Damn Band. The three-piece American country blues band has played such festivals as Austin City Limits, Telluride and Bonnaroo, opening for acts including Flogging Molly, Derek Trucks Band, Hot Buttered Rum and the Dirty Dozen Brass Band. In 2008, their album “The Whole Fam Damily” reached #4 on the Billboard Blues Chart, and in 2010 they received the “Best Band of Warped Tour” award, voted by the crew, bands and promoters.

Dierks Bentley, “Am I The Only One”

YouTube Preview Image
The second day of the festival on Saturday, August 25, will feature an expanded brewery experience from 4-10 p.m. with over 50 breweries and 200+ flavors of beer, cider, mead and wine, live local and national music acts, $1 tasting tokens (5 tokens are included with admission), a variety of local food vendors and brew-friendly pub grub, the festival’s popular Hop ‘N Brew tasting shack, a silent disco tent and special partner activities and events. The complete musical lineup for the festival will be announced early this summer.

The Traverse City Summer Microbrew & Music Festival launched in August 2009, drawing nearly 3,000 attendees in its first year. The festival was so successful that organizers expanded the event to two days in 2010, drawing nearly 5,000 attendees in sold-out events in 2010 and 2011 and inspiring a spin-off winter festival. The event is billed as a “celebration of craft beer, local harvest and live music” and has raised over $30,000 for local non-profits through its summer and winter events to date. In May 2012, MyNorth/Traverse Magazine readers voted the event #3 on the list of Best Foodie & Drink festivals in Northern Michigan.